B2C Market Entry: Middle East & Africa

Expert strategy and execution for B2C brands launching in the Middle East, ensuring great products succeed through reliable distribution and retail networks.

In a nutshell, We help FMCG brands thrive in GCC Markets.

Brands that add value to today’s shopper and the category.

To be more specific:

Brands that bring joy, convenience, pleasure or solution to a problem
Brands that are distinct and special, offering a clear promise to the market
Brands that are here to stay willing to invest in letting people know they exist
Brands with integrity and purpose
Brands that either has proven success outside of GCC or an emerging brand with potential we assess adequate.

In a world full of undeserving junk products,

We do work that matters for brands that matter.

BRAND DEEP DIVE

OUR

SIGNATURE BRAND STRATEGY

PROCESS

MARKET RESEARCH

VALUE CHAIN CHECK

COLLECT FEEDBACK

BUSINESS PLAN

SIGN PARTNERSHIP

LEAD ACTIVATION

OUR

SIGNATURE BRAND STRATEGY

PROCESS

BRAND DEEP DIVE

MARKET RESEARCH

VALUE CHAIN CHECK

COLLECT FEEDBACK

BUSINESS PLAN

SIGN PARTNERSHIP

LEAD ACTIVATION

What we offer?

1. We deeply understand

a. YOU: Gaining clarity on who you are, who you are/aren’t FOR, your values, your unfair advantage, everything about your brand that will help shape your entry strategy

b. THEM : your competitors, your target audience, the context you’ll operate in, the playing ground.

2. We test your current offering with both consumers and the customers that matter the most

3. We help you decide whether it’s a good idea to launch or not based on clear KPIs then we build for you a business case and a marketing plan

4. We set you up with the right distribution partner

5. We lead the activation managing the selected partner.

1. We deeply understand

a. YOU: Gaining clarity on who you are, who you are/aren’t FOR, your values, your unfair advantage, everything about your brand that will help shape your entry strategy

b. THEM : your competitors, your target audience, the context you’ll operate in, the playing ground.

2. We test your current offering with both consumers and the customers that matter the most

3. We help you decide whether it’s a good idea to launch or not based on clear KPIs then we build for you a business case and a marketing plan

4. We set you up with the right distribution partner

5. We lead the activation managing the selected partner.

1. We deeply understand

a. YOU: Gaining clarity on who you are, who you are/aren’t FOR, your values, your unfair advantage, everything about your brand that will help shape your entry strategy

b. THEM : your competitors, your target audience, the context you’ll operate in, the playing ground.

2. We test your current offering with both consumers and the customers that matter the most

3. We help you decide whether it’s a good idea to launch or not based on clear KPIs then we build for you a business case and a marketing plan

4. We set you up with the right distribution partner

5. We lead the activation managing the selected partner.

Why it makes sense to work with us?

Informed decisions based on local insights
Nothing ad-hoc, intentional strategic planning upfront.
Partnering with the right distributor
You don’t overpay customers, distributors, agrencies..etc
You have legal guidance by a team who has been there before.

What is the cost of doing all of that?

ZERO, nil, nada, zilch.

We ask for no upfront fees whatsoever.

We don’t make any money until you make money.

We take your typical consulting fees risk to ZERO.

Drop me an email if you’re interested to learn more about how we operate

My name is Shady Hosny and I worked for 15 years in GCC for fortune 500 companies launching brands, managing distribution and marketing teams across the region.

shosny@busyday.agency

Email: shosny@busyday.agency

Phone: +971 585310560

B2B

Learn more about how we position B2B companies as industry thought leaders by building smart PR and lead generation-marketing systems that consistently generate real, converting leads for tangible growth.